About us


Brands from Africa are a company dedicated to importing, selling and marketing the most authentic, highest quality South African brands to the UK market. We work directly with the South African vintners, brewers, growers and producers whose passion and craft result in some of the world’s most sensational wines, beers, spirits and produce.

Brands from Africa reflects our core values of Honesty, Integrity and Passion and so we only work with brands that share those same values. More than just beverages, we strive to import the positive South African spirit too, its energy and vitality that taught us to express ourselves, challenge norms and to learn as we teach.  

Who are We?

Quite simply, we are two friends and business partners who both hail from South Africa. Our hearts now belong to both our native country and our adopted home here in the UK, but like many ex-pats, our sensory memories of our homeland are inexorably entwined with the flavours, textures and character of the food and drink that we so fondly remember. And while the UK is fortunate to have much great South African produce grace our stores, markets and restaurants, we have long been aware of the many wonderful South African gastronomic experiences going untapped and untasted by the Great British public.

We’ve reminisced and shared these frustrations together over many incredible beers and wines we’d researched and imported from SA around our braais (‘barbecues’ to non-South Africans), until the day we realised that we could apply our years of experience in launching and building international brands to the great, unsung South African products that rarely find their way to the UK and Ireland.

Since we launched Brands from Africa, we’ve met thousands of like-minded people with a shared passion for the uncomparable quality of South African brands, be they ex-pats like us, folk who have holidayed or safaried there, or those who have never set foot on South African soil but whose spirit of adventure lures them there all the same. Brands from Africa is for them, for you and for us.

 Dannon Cook

 Dannon Cook Brands From Africa 

Dannon hails from Cape Town and came to the UK in 2017 with his wife Jane and 3 young kids, bringing with him years of experience in Sales, Marketing, and Distribution, especially in the beverage markets. Among his portfolio of high-profile brands are Red Bull, Corona, Carlsberg, San Pellegrino, Vitacoco, Jimmy's Iced Coffee and Armand De Brignac Champagne. He was instrumental in the launch of Red Bull in South Africa and the development of Red Bull’s Global On Trade Board from 1997-2007.

Skilled negotiator with a reputation for his people skills, passionate approach, and entrepreneurial flair. 

When not working, Dannon can usually be found chasing his 3 young kids around the villages of Surrey Hills where he now lives, playing or watching sport or firing up his braai with a cold BFA craft beer.

He is all about being HIP – Honesty, Integrity & passion.

 Graeme Baldwin

 Graeme Baldwin Brands From Africa

Graeme arrived in the UK twenty years ago from Port Elizabeth in the Eastern Cape. His diverse sales career has taken in everything from casinos, Harrods of London to a string of high profile national and international brands including Esporta, Orchard Pig, Wild Beer Co. and Jimmy’s Iced Coffee. His experience in brand management is only matched by his exhaustive knowledge of the markets and products that he’s worked with, especially food, wine and the finer points of craft cider! Like Dannon, Graeme has a passion for sports and adventure, cooking and entertaining and, above all, family. When Graeme does relax, he prefers to do so with a glass of elegant De Toren Delicate or a no-nonsense Devil’s Peak beer

Where are we Going?

Since we began, Brands from Africa’s focus has been on the incredibly broad and diverse choice of quality wines, beers, soft drinks and teas that hail from our home country, South Africa. But from 2021 onwards, we will be expanding our scope to to include even more amazing produce from South Africa and the entire continent, as well as making our presence felt across Retail, Convenience and Trade channels. Our search for incredible Brands from Africa never lets up which is why we’re constantly updating our stock with tantalising new products, tasting tips and the latest news on all the new flavours and experiences we’re bringing you from SA. Check in with us regularly or follow us on Facebook for all the latest good stuff.